Case studies

A Bulk Storage Solution for a wholesaler of footwear companies

Providing flexible solutions to accelerate your business growth


With the steady rise of direct sales in customers’ strategies, many brands demand flexible supply chain solutions which speedily bring inventory closer to the point of consumption.

When the major retailer and wholesaler of footwear in Australia and New Zealand was facing difficulties with managing its huge customer demands and also discovered it needed more storage space for its incoming orders, it chose CEVA Logistics.

Our customer's business challenges

The fast-growing wholesale and retail footwear brand realized that it was spending too much time on logistics and needed a responsive logistics partner to facilitate the majority of its wholesale and retail orders. The customer was seeking an alternative way to manage its wholesale and retail orders. It needed to put in place a mode of transport that enabled the fast delivery of its orders and it required a logistics partner to handle its dispatch of bulk orders to wholesale and retail consumers.


Our key actions to fulfill customer's ambitions

Our solution for the customer’s online brands enable it to cover some 60,000 units in storage.  We put in place integrated orders, warehouse and transport system with 3x same day dispatch cut-off a day.

Our bulk solution involved receipt of stock and put-away into bulk storage of some 10,000 pallets. Preparation and dispatch of bulk orders to wholesale and retail customers was then organised. This meant working with a high number of SKUs - 20,000 and required the capacity to ship 25,000 units per day. We added Value Added Services to support the customer including individual shoe labelling, outer carton labelling, single SKU packing and ratio SKU packing.




units in storage in total


units daily, handling over 20,000 SKUs


We successfully implemented a scalable warehouse solution accommodating high growth For the online solution we ensured its quick implementation  with multiple online brands and order picking - 100% service level achievement. Bulk solution and scalable warehouse solution to accommodate high growth has delivered a high service level with less errors.There has been an improved service to retailers and a reduction in inventory on hand alongside ongoing continuous improvement initiatives for efficiency and capacity gains.

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