Case studies

Greater control over global ocean spend



Our customer is one of the largest food and beverage companies in the world. It manufactures thousands of food products in plants on six continents, and markets these products in more than 200 different countries and territories. Shelf life on certain of its products is key to its success creating a complex global ocean freight supply chain, which posed  a number of challenges and visibility issues.

Our customer's business challenges

The scale and size of its operations meant that there were more than 400 active ocean lanes worldwide at any given time within its supply chain.

This encompassed almost 40 origin countries and over 70 destination countries and involved 110+ ports of loading and 150+ discharge ports.

High traffic volumes in the Asia Pacific (APAC) region created ongoing challenges.

Some shipments were destined for distribution centres while others went direct to customers.



Our key actions to meet our customers' expectations

CEVA’s NVOCC services delivered solutions to manage this ocean challenge by centralizing pricing for all lanes throughout the year.

We offered the customer multiple sailing options through our robust carrier portfolio and gave him global visibility of all his ocean shipments.  Because of the scope of our portfolio we are also able to offer differing routing options to suit his precise requirements.

We put a single CEVA global account team in place to oversee his complex requirements.  This team is able to control cost management, provide customer service and escalation management and deal with all Spot Rate requests on a daily basis.




Our customer is able to control its global ocean spend in a much more business-efficient way.  The CEVA solution not only delivers on the main trade lanes but also on smaller lanes too, an important factor in its success.

The customer now has a performance dashboard where it can track performance right across a product’s journey providing end-to-end visibility.

The ocean freight element of its supply chain has become reliable and it has space guarantees for yearly awarded volumes.

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