A control tower is an analytical solution that studies the distribution chain. It aims to improve its weak points and bolster its strong points. Its name reminds us of air traffic control operations, for which staff have all the necessary information for managing air traffic and the goods transported by that means. This logistical control tower manages all sorts of problems (human, material, weather, traffic back-up, parking, equipment availability within the supply chain, etc.), for all countries, and regardless of the transport means used - road, air, waterway, sea or rail.
The control tower can be defined as a centre for disparate data, which translates it into homogeneous and easy-to-understand information for decision-makers. It then makes the data available to professional operators. Once analysed, this information will help them make the best decisions with the right timing. This overall vision means control tower operators can identify risks and opportunities far in advance.
The control tower is particularly useful for processing conveyance data for goods issued by companies that require a comprehensive supply chain (from the factory to the end customer).
You must search for a control tower that perfectly matches each aspect of your activity - as an industrial company or retailer. This must include all analysis data from your key performance indicators (KPI). This data concerns standard logistical flows, supplier management, administration management and data flow analysis.
Let’s look at how supplier management works. A good or service supplier’s importance lies not in the cash flows between you and them, but rather in its position along the supply chain you both form. Your fundamental resources may depend on their efficacy. Its occasional or recurring weaknesses risk putting you in danger and not being able to meet customer requirements.
During the set-up process, start with the fundamental key performance indicators to be analysed and monitored. Your project will align with an overall scheme that you can validate and fine-tune at a later stage:
As a conclusion, though the control tower represents a significant investment, it is better than having to spend money because of administrative non-compliance issues during transport. Not mentioning delays, which costs even more. The latter can jeopardise the entire supply chain, and defile the trusting bond you forged with customers and suppliers.
 Source of the figures: http://www.analyse-sectorielle.fr/realisation-de-logiciels/