Digital Live by CEVA Logistics

So you think Ecommerce is booming? Check out its logistics.

The Pandemic’s impact on the state of eCommerce and the online shopping experience. How does that change requirements for logistics?

Digital Live by CEVA Logistics

10th November 2020 - 3:00 PM TO 4:00 PM (CET)

So you think Ecommerce is booming? Check out its logistics.

The pandemic has changed the way the world shops and in many parts of the globe this rush to internet shopping has created a new set of challenges for the supply chain. Can the logistics of eCommerce keep up with the momentum the online shoppers have created?

While retailers suddenly realized they needed a full omni-channel capability and holding inventory close to the point of consumption became vital if there were not to be delays in meeting customer demand, the crucial factor in making this way of operating a success is Logistics. And the logistics matters whether you are a regional retailer or a global conglomerate. There may be different scales of operation and specific niche services which are required by individual businesses but the one overarching factor which, in the long run, will make them all succeed is Logistics.

Where are the booming areas or are they all booming and what’s the best way of making the logistics work?

The implications of the pandemic are still unknown but what is clear is the significant effect it has had on the retail industry in particular. Bricks and mortar is moving online and the shopper experience that was now needs to be an eCommerce store experience. How does that change the logistics?

As one of our regular CEVA Digital Live events, CEO Mathieu Friedberg, and a panel of international experts in their field share the latest insights on topical industry issues.

About CEVA Logistics

Watch the full session!

The CEVA Digital Live Event has been concluded, but you can still register to watch the full session.



Mathieu Friedberg
Mathieu Friedberg
Chief Executive Officer
CEVA Logistics
Mathieu Friedberg is the Chief Executive Officer of CEVA Logistics, a subsidiary of CMA CGM Group, leading, worldwide shipping group. Mathieu Friedberg has been with the CMA CGM Group, for the past 20 years, where he held various senior leadership and operational positions. He was most recently Senior Vice President Commercial and Agencies network of the CMA CGM Group. Previously he led CMA CGM Log, which was the logistics entity of the Group before its integration into CEVA Logistics. Prior to that, he was CFO of Delmas in 2006 before taking over as CEO in 2011. He graduated from Science Po and INSEAD with degrees in Economics-Finance.
Karsten Mueller
Director External Fulfillment Operations for EU Region
Karsten Mueller is the Director External Fulfillment Operations for EU Region, based in Berlin. In this role, he is responsible for the customer order fulfillment through 3PL and Vendor Flex sites across Germany, UK, France, Italy and Spain. Karsten has been with Amazon since 2008 and has held various key roles in Operations. He held General Manager role in one of Customer Fulfillment Centers, followed by position as Director EU Workforce Staffing. Amazon is one of the largest online marketplaces in the world; running in 16 countries in North America, Latin America, Europe, Asia and Oceania.
Ariel Szarfsztejn
SVP of Mercado Envios
Mercado Libre
Ariel Szarfsztejn is a Senior Vice President at Mercado Libre and he leads Mercado Envios, its logistics and supply chain business unit. In that capacity he is responsible for leading the design, planning and execution of all the logistics operations for the entire region. Prior to this role, he was Vice President of Strategy, Corporate Development and Investor Relations for Mercado Libre. Mercado Libre is the largest online commerce and payment ecosystem of Latin America with a presence in 18 countries.
Wouter Barkman
Wouter Barkman
Director Warehouse XL
Wouter has been in logistics for over 13 yrs now. He has been enrolled in Strategic, Innovative and Operational roles at and PostNL. Currently he is responsible for adding new warehousing capacity for fast growing and next to this he has a passion for Sustainability. is the Netherland's biggest online retailer in categories such as music, film, electronics, toys, jewelry, watches, baby products, gardening and DIY. Per 2020, the store serves 11 million active customers in the Netherlands and Belgium and offers over 23 million items.
Carl-Friedrich Rico zu Knyphausen
Carl-Friedrich Rico zu Knyphausen
Director Logistics Development
Carl-Friedrich zu Knyphausen is Director Logistics Development at Zalando and is responsible for network design, logistics innovation, intra-logistic planning and implementation, product development for warehouse automation software as well as business development of logistics platform services. As Europe’s leading online fashion platform Zalando delivers to customers in 17 countries with a wide assortment from more than 2,500 brands.
Cas Paton
CEO and Founder of
Cas is a driven business professional and founder of, one of the world's fastest-growing marketplaces. His career is routed within various online industries, ranging from ecommerce, marketplaces and web development. While his experience is primarily built within online business, his fast paced and ever-dynamic career has brought forth foundations within retail, distribution, logistics, international sales and marketing.  
Felipe Alves
Felipe Alves
Boston Consulting Group (BCG)
Felipe Alves is Partner at Boston Consulting Group (BCG) based out of the New Jersey office, with wealth of experience in Logistics and Supply Chain Management including eCommerce Logistics Operations and e-Fullfillment Strategy. Prior to re-joining BCG, Felipe held leadership positions in Supply Chain and Logistics at Mercado Libre and at ILOS, a logistics and supply chain consulting firm in Brazil.