CEVA Digital Live AFRICA 2021
CEVA Digital Live AFRICA 2021


Are you ready for the African boom?

Digital Live by CEVA Logistics

Thursday, 27th May 2021 | 3.00 PM – 4.30 PM (CET)

Are you ready for the African boom?

In the past decade, the African continent has enjoyed the world’s highest level of investment in many industry sectors, and the projections for coming years remain very promising. In this context, how will logistics develop?


According to the latest report issued by the International Monetary Fund, Sub-Saharan Africa’s economy is expected to grow by 3.4 percent in 2021, despite the effects of the COVID-19 pandemic. In addition, the entire African continent is expected to enjoy some of the highest economic growth rates in the world over the next decade.

These projections reflect the profound changes occurring in African economies and reinforce the numerous promises of modernization and improvement in infrastructure, industrialization and living standards.

How profound are the changes operating in Africa, and how are they affecting logistics? What are the consumer trends and growing markets? Where are the investments in infrastructure, telecommunications and trade corridors? Who are the most active players and those who will drive growth in the coming years? All these questions and more will be addressed during a new edition of CEVA Digital Live.

The CEVA Digital Live – Africa edition, chaired by Mathieu Friedberg, CEO of CEVA Logistics, will bring together a renowned panel composed of international experts who will share their points of view on the changes occurring in the African continent as well as their recommendations on how to understand and develop trade with Africa.


Speaker Panel

Join Mathieu Friedberg and our moderator Asha Sumputh, along with a panel of international experts for a thought-provoking Digital Live Event:

  • Jide Jadesimi – Executive Director, LADOL
  • Yann Alix – General Delegate SEFACIL Foundation
  • Acha Leke – Senior Partner McKinsey & Company, Chairman of McKinsey’s Africa
  • Dr Morley Nkosi – Executive Chairman, Musina Intermodal Terminal Logistics
  • Mehdi Tazi-Riffi  – Chief Executive Officer, TANGER MED
  • Ermias Eshetu – Chairman, American Chamber of Commerce Ethiopia

Our Digital Live events attract more than 1000 attendees worldwide and help individuals and companies share knowledge and build their networks


  • Thursday, 27th May 2021
  • 3.00 PM – 4.30 PM (CET) Paris | 09:00 AM New York | 09:00 PM Shanghai 

If you can't make the live event? 

Not a problem! You can sign up anyway, and you will receive the recordings from us.

Is Africa ready for its population boom? (CNBC)

Watch the full session!

The CEVA Digital Live Event has been concluded, but you can still register to watch the full session.

CEVA Digital Live AFRICA 2021


 Jide Jadesimi
Jide Jadesimi
Executive Director
Jide Jadesimi is responsible for the international expansion of one of West Africa’s most successful businesses in the maritime, oil and gas sectors. As Executive Director of business development at LADOL - Nigeria’s only fully integrated Logistics Base and the largest mega fabrication and integration yard in West Africa – he is leading the company’s drive to create new opportunities to develop the potential of the continent’s ports and shipyards.
Ermias Eshetu
American Chamber of Commerce Ethiopia
Ermias Eshetu is currently serving as Chairman of the American Chambers in Ethiopia. Ermias was ranked in the 2016 and 2017 'Choiseul 100 Africa-Future Economic leaders' for being an active contributor to the economic development of Africa. Ermias is currently the Advisory Partner at Grant Thornton Advisory PLC (Ethiopia) since 2018, heading the Advisory Services practice providing global clients with world-class consultancy services. He is passionate about business in Ethiopia and the African narrative in general. To that end, he has spoken on many panels and investment conferences over the past 10 years including at the Milken Institute Global Conference – a major Think-Tank in the US.
Mehdi Tazi-Riffi | CEVA Digital Live
Mehdi Tazi-Riffi
Chief Executive Officer
Mehdi Tazi-Riffi is the CEO of TANGER MED, in charge of the development of the Port Complex and adjacent Logistics and Industrial platform. Mehdi started his career in 1998 as Marketing Manager for NOKIA Networks in Germany before joining in 2001 the Swiss-based KUDELSKI GROUP as Head of Business Development, based in Lausanne, then as General Manager MENA based in Dubai until mid 2010. Mehdi holds a MSc. in Electrical Engineering from the Swiss Federal Institute of Technology and Technology Management from HEC.
Morley Nkosi - CEVA Digital Live Africa
Dr Morley Nkosi
Executive Chairman
Musina Intermodal Terminal Logistics
Dr Morley Nkosi is an academic, a development economist and a businessperson. He was born in Johannesburg and lived and worked during years of exile from South Africa in various parts of Africa, Europe and the United States. He was educated in the United States where he earned his MBA and doctorate in economics and was subsequently a tenured university professor. During his time in other African countries, Dr Nkosi worked as a development economist and consultant for various organisations including for what is now the Common Market for Eastern and Southern Africa, the African Capacity Building Foundation and the UNDP. Since his return to South Africa in 1991, Dr Nkosi has been a director of listed companies, chairman and executive of various business and not-for-profit organisations and managing partner of Morley Nkosi Associates. He continues to work on development projects within South Africa and the region. Currently he is Executive Chairman of Musina Intermodal Terminal (MIT). Dr Nkosi has been active throughout his life as a social and political activist devoted to progressive values and movements internationally, nationally and at the community level.
Acha Leke - CEVA Digital Live Africa
Acha Leke
Senior Partner, Chairman of McKinsey’s Africa
McKinsey & Company
Acha is the chairman of McKinsey’s Africa region. He began his career at McKinsey as a summer associate in South Africa. He rejoined the firm in Atlanta in 1999 and transferred back to Johannesburg in 2002 to help expand the firm’s activities across Sub-Saharan Africa. Acha serves governments, multinational organizations, and private-sector institutions across Africa on issues of economic development, tax administration, growth strategies, holistic transformations, and investment decisions. He has worked across more than 20 African countries to date.
Dr Yann Alix
Yann Alix
General Delegate
SEFACIL Foundation
Since 2011, Dr Yann Alix is the General Delegate of the SEFACIL Foundation which aims to set up, lead and animate a think-tank around strategic & prospective analysis on themes related to the future of Maritime Transport, Ports & Logistics. He holds a PhD from Concordia University and a doctorate in transportation geography from the University of Caen. He currently works on global value chain strategies with a focus on Africa. Yann Alix has published and directed 14 books over the last decade.
Asha Sumputh
Broadcast Journalist
Moderator CEVA Digital Live Africa
Asha Sumputh is a bilingual TV journalist speaking both French and English. Graduated from both Cambridge University and Panthéon-Sorbonne University, she started her career on the French news channel “i> télé” in 2007, before joining another major French channel, “Canal Plus”. Today, Asha is an Entrepreneur, Television Journalist and Producer for major international media channels in Europe, Africa and North America. She directs and produces two weekly programmes, ”Business Africa" and "Initiative Africa", broadcasted in fifty countries, highlighting the economic and political news on the African continent. She has a solid background in Sustainability, Economics, Finance, Innovation, Entrepreneurship, Education, Technology and Politics. Asha is also a Lecturer at the ENA (Ecole Nationale d’Administration) and Sorbonne University.
Mathieu Friedberg
Chief Executive Officer
CEVA Logistics
Mathieu Friedberg is the Chief Executive Officer of CEVA Logistics, a CMA CGM Group subsidiary, leading worldwide shipping group. Mathieu Friedberg has been with the CMA CGM Group for the past 20 years, where he held various senior leadership and operational positions

About CEVA Logistics

About CEVA Logistics