Our Roadmap for 2010
We believe that by focusing on a small number of key areas we will achieve revenue and profit growth ahead of the competition, build a more robust set of work processes through key initiatives and continue to hire, retain and develop the best talent to drive our business forward.
In 2010, our key areas of focus include:
Boost Century Program
Our Century Program is our key account program for 100 global customers who present major opportunities across geographies and product lines and represent a major part of our total business. In 2010 we aim to increase our share of activity with these customers through further focus and leveraging our entire service portfolio and global presence.
Accelerate Ocean growth
Ocean freight is the largest part of the freight management market and has shown consistently higher growth rates. CEVA has outperformed its peers and the market in recent years in terms of growth, but is still a relatively small player. Our aim is to firmly establish our global ocean product and accelerate growth rates.
Diversify Contract Logistics portfolio through growth in the Consumer and Technology sectors
The consumer and technology sectors present a strong opportunity for CEVA. The consumer sector is the largest outsourced supply chain segment globally which is virtually untapped by CEVA and technology is one of the fastest growing sectors with generally above average margins. By focusing in these two areas, we will expedite growth and cross sell other CEVA products in all geographies.
Realize sustainable cost improvements
CEVA recognizes that the world economy and trading conditions have dramatically altered in the last 12 months. Our customers require cost effective solutions and our shareholders demand a fair return on investment. This requires our organization to continuously search for, and implement, cost reduction initiatives, find new improvement areas to reduce our cost base in a sustainable manner and make our business more scalable from a cost perspective. Our aim is to build on the success of our cost saving program in 2009 and deliver substantial and sustainable incremental cost improvements in 2010.