Milan, Italy, 28 April 2011 – CEVA Logistics, a leading global supply chain management company, has signed a four year agreement with Coswell, a company specialized in the production and sale of consumer packaged products for personal care and well-being.
Coswell is a relatively young growing company, which this year celebrates its 50th year of business, operating both in the mass market and in the perfumery sector and in order to support the growth of its business needed a new logistics infrastructure capable of providing high added value and operational flexibility that delivered the best service to its customers, including direct service to retail stores. CEVA’s solution will provide Coswell with innovative services, capitalizing on all the experience and skills acquired internationally and will support the customer in addressing the challenges and requirements typical of this market segment.
CEVA will handle the distribution of Coswell products throughout Italy as well as managing their stock at the warehouse in Castel San Pietro, near Bologna, in which a surface area of 6,500 sq m will be set aside for the customer. 45,000 inbound and outbound pallets will be handled at this facility each year.
Francesca Maestripieri, Supply Chain Manager of Coswell, said: “We have chosen CEVA as our strategic partner because we know that they have developed deep knowledge of this market at a global level. We can therefore count on cutting-edge services which add value to our operations and enable us to increase the efficiency of our logistics activities, optimize our costs and improve the punctuality of deliveries throughout the country.”
Marco Loni, CEVA’s Health and Beauty Care Director in Italy said: “The beauty care market is an area where CEVA has been active for a long time and it has a central role in our strategy for growth and business development. Through our capacity to handle complex processes, the excellence of our logistics solutions and the application of global standards and procedures, we aim to become market leader in this sector in the next three years, and continue to assure our customers of integrated, comprehensive solutions.”
The agreement with Coswell further strengthens CEVA’s presence in the beauty care market, in line with its objective to achieve leadership in this sector in the next three years. In recent years CEVA has sealed major partnerships with leading companies in this industry to manage and optimize their sophisticated supply chains at an international level.
For more information contact:
Marketing & Communication Director, SEMEA
+39 02 8923 0354
Coswell is a company specialising in the production and sale of consumer packaged products for personal care and wellbeing, of pharmaceuticals through Euritalia division, of “mastige” fragrances and selective fragrances; the latter through its Eurocosmesi division. The brands it owns include Bionsen, Istituto Erboristico L'Angelica, BlanX, Biorepair, Prep, Isomar, Patrichs, Rockford, and it also distributes the Byblos, Renato Balestra, Sofia Balestra, Antonio Fusco, Australian fragrances and Transvital cosmetics through the independent Eurocosmesi and Profumeria Italiana divisions. Coswell operates in a dynamic and professional manner and is able to offer innovative and high-quality products thanks to its own research laboratories and collaboration with private research centres and principal Italian universities. Coswell was founded by a family of entrepreneurs and celebrates 50 years of business in 2011.