Milan, 3 July 2008 - CEVA Logistics, one of the leading supply chain companies in the world, consolidates its place in the home electronics sector with a new contract signed with Haier Europe, marketing and sales coordinator in 17 European countries for the Haier Group, the world's fourth largest producer of domestic appliances and home technology.
CEVA has dedicated 4,000 square meters of warehouse space to Haier for the handling of over 40,000 items per year at its Cortemaggiore (Piacenza) base, where CEVA will monitor goods acceptance, order preparation and product shipping operations. The contract involves the management of white domestic appliances (e.g. refrigerators and washing machines) and air-conditioning units. The services to be provided by CEVA include all stock flow management: inbound transportation from the Haier warehouse in Campodoro (Pordenone province), package storage and handling and the distribution of Haier products throughout Italy.
The Haier Group, with 50,000 employees and 240 associate companies, official sponsor of the Beijing 2008 Olympics, is present on markets throughout the world with products ranging from white domestic appliances to TVs and DVD players, cell phones to air-conditioners. Italy is. The Group's European base is in Italy, an important market for Haier , and the country is also main fridge-freezer producer for the entire European market.
To manage the increasing complexity of a constantly growing company, Haier decided to adopt a solid, reliable logistics partner with consolidated experience in the sector - qualities it recognized in CEVA Logistics. "Haier Europe's choice confirms CEVA's consolidated leadership in the electronics sector and is further proof of its reliability and credibility as a logistics operator that has made excellence and quality its customer relations strong points", says Carlo Rosa, CEVA Logistics' Consumer Division Director. "We are proud to have a company like Haier, first rate in terms of innovation, function and design, as our Customer. Just like Haier, we too are committed to delivery excellence, design and planning quality in the logistics solutions we propose to our Customers, so we can guarantee a service that is one of a kind and unbeatable".
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