Bangkok, Thailand, 25 March 2010 - CEVA Logistics, one of the world's leading supply chain companies, is planning to expand into new business segments such as oceanfreight and retail as the company focuses on growth opportunities in 2010.
CEVA in Thailand, which currently employs 3,500 Thai staff, believes double digit annual growth is a realistic target over the next three years as it embarks on developing key industry segments, such as oceanfreight, where it currently does not have a strong foothold.
Mr. Winfried Kiesbueye, who is retiring after 10 years service with TNT and CEVA in Thailand, said that the future looks bright for CEVA after a challenging and difficult year. "As with all companies in 2009, we had to deploy a strategy of maintaining jobs and ensuring customer service levels continued to meet our high standards. We came through 2009 with minimal impact on jobs and operations and now in 2010 it's time to take our business to the next level."
Dean Thorpe, who has replaced Winfried Kiesbueye as Country General Manager, explained that the company will maintain its strong position in current segments such as hi-tech and automotive but will also look to grow significantly in others areas. "Around 90% of the world's products are transported by oceanfreight and currently CEVA are not in the top 10 players for this business. If you consider that we are the number one player in airfreight in Thailand then there is huge opportunity for us to grow this business segment," says Thorpe.
CEVA has globally launched a strategy to significantly lift its presence in the oceanfreight segment. CEVA will look for strong expansion in multi-modal and door to door concepts including part loadings with full visibility for customers.
The other major area for growth for CEVA is the consumer and retail sector. CEVA in Thailand has made strong progress in this sector over the last 18 months with existing and new contracts and will continue its focus for the foreseeable future.
"We intend to maintain and further develop our leadership positions in areas such as automotive and hi-tech and will look to extend into new sectors of business, such as consumer and retail and the industrial sectors, where we have not yet been fully focused. We aim to be active and aggressive in these markets because we recognize there is a growing need for more companies to look at receiving value and improved service levels from their supply chain."
"CEVA's intention is to expand its presence in the new sectors by investments in expertise, talents and tools. SMART Solutions, which covers best practice business modules for these sectors, will be one of the components used by us." He added: "We are confident that we can make huge strides in these new business areas and we expect that CEVA will be a major force in these segments in the next three years.
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